Stock purchases are the biggest single cost to most growing brands. REiD CM provides director level merchandising capability to non-FMCG consumer product brands and retailers — whether you're building that capability for the first time, need a specialist for a specific project, or require ongoing commercial support.
- Make: buying strategy and implementation. Product direction, assortment & size planning.
- Sell: channel or product / planning and trading.
- Optimise cash: hit targets without tying up capital in stock that won't sell.
- Review and improve merchandising & trading processes
- Coach or mentor planning and commercial teams
- Cover team gaps — mat leave, new hires, project secondments
- Explore where AI can add value
For a DTC £5–10m client:
Sales Growth
Released
Stock Turn
Total stock at cost, financial year ending April 2025 to April 2026.
Merchandising
to Market
Retail & DTC
Founded by Chris with nearly 20 years of UK retail merchandising experience, from branded merchandising at House of Fraser to leading commercial functions at Radley London and Desmond & Dempsey. Brands along the way include Kurt Geiger, AllSaints and T.M.Lewin — across retail, online, wholesale and international channels. Deep planning and trading fundamentals that transfer across any product-led business.