Stock purchases are the biggest single cost to most brands. REiD Commercial Merchandising provides experienced merchandising capability to non-FMCG consumer product retailers and brands — whether you're building that capability for the first time, need a specialist for a specific project or require ongoing operational support.
- Make: buying strategy and implementation. Product direction down to size-level quantities.
- Sell: channel or product / planning and trading.
- Optimise cash: hit targets without tying up capital in stock that won't sell.
- Review and improve merchandising & trading processes
- Coach or mentor planning and commercial teams
- Cover team gaps — mat leave, new hires, project secondments
- Explore where AI can add value
Founded by Chris with nearly 20 years of UK retail merchandising experience, from branded merchandising at House of Fraser to leading commercial functions at Radley London and Desmond & Dempsey. Brands along the way include Kurt Geiger, AllSaints and T.M.Lewin — across retail, online, wholesale and international channels. REiD CM works exclusively with non-FMCG consumer product retailers and brands, with deep planning and trading fundamentals that transfer across any product-led business.